Media Convergence
Media Convergence:
Q1: What does target audience mean?
A target audience is the people you want to get, to watch your movie. Your movie will aim for what these people will like. (Generally who the product/text is aimed at)
Q2. What does demographic mean?
Demographic means thes specific characteristic of the target audience.
Q3. What does L CAGES stand for?
L = Lifestyle
C= Class
A = Age
G = Gender
E= Ethnicity OR Common Culture/Traditions
S= Spending Power
Q4) What does Mainstream audience mean?
= A mainstream audience is what most people like, what the mass likes. The general audience who has interest of films in mass appeals. (Popular Appeal)
Q5) What does Niche audience mean?
= A niche audience is a small specific part of the mass audience. (Unpopular Appeal)
Q6) Can you name 5 Niche Films?
Rudderless
Mulholland drive
A* Challenge
What film was made for niche but instead appealed to mass.
= Paranormal Activity.
Media Convergence.
=The coming of different media outlets to create a greater effect than if it acted alone.
=Is how production companies use a variety of media platforms to display their product. (Target a wide audience, mainstream audience.)
=Cross media convergence is made possible by Technological development and convergence. Technological convergence is how technology allows media texts to be produced and distributed on multiple media services.
Example of Media Convergence= Deadpool having a facebook account.
Example of Technological Convergence= Phones/Computers involve to do the same thing. The iphone does the same functions as a phone and a computer/tablet.
Media Convergence/Technology Film: “Convergence case study montage”
Black Hawk Down
TV: Multiple TV Commercials
Radio= N/A
Video= Trailers, Black Hawk Down Extended Cut
Posters= Film Posters
Photos= Promotional Photos
Social Media=N/A
Podcast=N/A
Online Newspaper=N/A
Websites=N/A
Online Newspaper/Articles=N/A
Example of Media Convergence in Black Hawk Down:
How would we use Media Convergence for our Short Film?
How does media convergence help to aim a Film at a mainstream audience?
By using media convergence, the producers of the film can spread the film widely to audiences across the world (spreading the target audience). Media Convergence helps the films to get recognized and helps the promotion of the film so that more people will want to watch the film. For example, Black Hawk Down had billboards promoting their films in different countries such as the Philippines and Thailand.
How is media convergence changing the way that the audience consume information and interact with each other
-Link To Short Film-
PEE PARAGRAPH
Media convergence is the coming of different media outlets to product a greater effect than if it acted alone. New technology means new ways of using media convergence and interaction. In the modern day, the internet is the network which connects everyone from around the world together. Production Companies can make use of this by advertising online so everyone can see. The target audiences from different parts of the world can know when a new film is being released and what genre is it in.
Media Convergence can also bring different types of Audiences together such as in Batman Arkham City. Where the producers made comics about what happened before the game, this brought comic lovers and gamers (2 different demographics) together to appreciate the media product (Batman) which allowed for greater sales and communication between target audiences. Target Audiences of all ages, ethnicity and gender came together to appreciate the video game because of the comic etc.
Other types of media convergence includes social media. The presence of new media software tech allows for greater awareness of the new movie through new social media platforms such as snapchat or twitter. This easy access for companies who want through distribute their product while keeping costs cheap, it is also easier for people looking for the product they want as everything is connected and shared through social media.
Research a film which began by attracting a niche audience but then crossed over to attract a mainstream audience.
= Paranormal Activity was initially released for horror film fanatics with a niche target audience. However due to the film’s unique found footage style it gained popularity through word of mouth and posts on Facebook. The film was also advertised on posters and trailers released on the internet. It gained very good reviews on its first day in the cinema, that subsequently resulted it the proliferation in the number of target audiences and turned into a mainstream film instead of a niche it was suppose to be.