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Institution


Institution

MIRA

Media Language, Institution, Representation, Audience.

  1. Hierarchy

  2. Different Social Classes and what their occupation

  3. Power

An organization or establishment founded for a specific purpose. This could be dedicated to education, public service or culture.

Example: The institution makes a movie, another institution releases it etc.

Subsidiary

A company whose controlling interest is owned by another company

Example: Legendary Entertainment is a subsidiary of Wanda Group.

Division

A discrete part of a company that may operate under the same name and legal responsibility but focuses on a specific different service or product.

Example= Legendary Films is a division of Legendary Entertainment.

Conglomerate

An institution made up of a number of different companies that operate in a range of mediums

Example= The conglomerate that own legendary films and other subsidiary companies is Wanda group.

The Institution Power Pyramid=

  1. CEO/Shareholders

  2. Media Conglomerate

  3. Media Company/Subsidiary

  4. Subsidiary/Division

  5. Media Product

  6. Target Audience/Demographics

Division and Subsidiaries = Media Products

Legendary Pictures= Batman, Kong: Skull Island

CEO Dalian Hexing *Wang Jianlin*

  1. World’s largest movie theater operator

  2. 20 percent of the Spanish Football Club Atletico Madrid

  3. Has broadcasting rights to film the Golden Globes

  4. 2016 Forbes- Richest Man In China

  5. 18th Richest Man in the world.

  6. CEO of Wanda Group

There are 1500 Newspapers.

1,100 Magazines

9,000 Radio Stations.

1,500 TV Stations

2.400 Publishers

Owned by 6 Corporations and 272 Executives

Sumner Redstone

National Amusements

CBS Corporation

CBS News, CBS Sports, Showtime, CBS Television Studios, CBS Films etc.

Teenagers to Old Age pensioners.

Institution Power Pyramid:

The institution in the film industry is an organization or establishment founded for a specific purpose. This could be dedicated to producing films, releasing it, or advertising it. With inception the institution that produces it is Legendary Pictures while the institution that distributes Inception is Warner Bros. These two institutions work together to create a bigger effect than if it acted alone. The conglomerate that owns Legendary Pictures is the Wanda Group. A media institution contains 5 things in its power pyramid, which is the Conglomerate, Subsidiary, Division, Media Product and Audience. The role of institutions is very important as they are the producers of films for the audience. Subsidiaries and divisions all work together to create an institution and film. Each media product is produced for a different variety of demographics, for example Kong:Skull Island and Steve Jobs were all produced by Legendary Pictures but are different genres and aimed for different target audiences. Legendary pictures also produce a variety of films including Jurassic World and Lady in the water.

These institutions are very powerful, they have so much different conglomerates and subsidiaries targeting different target audiences. There are 6 companies and 272 executives in America that control 90 percent of the media controlling all the ideology people absorb and what the audiences are given. This illusion of choice is very dangerous as people (audience) think they have a choice of what to read,watch or listen to however in reality they are listening to only 6 companies. These 6 companies/272 executives can indoctrinate people however they like as they control what to give and what not to give, hundreds of newspapers and magazines are often controlled by one company. This gives them the ability to spread their ideology using the “Illusion of Choice” to make sure people agree and believe what the companies want them too. All these companies will produce media products for different demographics (Target Audiences)

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